Click Donations
Have you ever heard of click donations? It is easy to understand what it is if you see an example; the major one in Japanese is http://www.dff.jp/. A click donation is basically a system that lets users click a certain thing – such as a button or a banner - once a day, and the sponsor of the donation counts these clicks and donates money to those they had promised to give it to on the donation page according to the number of clicks they recieve. Currently, Cosmo Oil Co., Ltd., Able, Kakaru.com, JOMO Japan, Ajinomoto, CHINTAI, Kirin Beer, NIPPON FLOUR MILLS, e-machitown Co., Ltd. (Kirin Beer is not accepting clicks right now, but scheduled to restart on 2/1). True, it is a good thing as it will help to attract people’s attention to global problems, such as starvation, the loss of the tropics, trash problems, etc. But is this system really a good idea?
As far as I see this system, it looks to me like an advertisement for each company, which is decorated with the idea “We help the community.” Really, donating 1 yen per click when they only get about 5000 clicks a weekday isn’t that much. If these companies really want to help the world or whatever, they should think of a more practical way. I don’t see why they would force people to click if they want donations to reach others. True, some people might find themselves so “helpful” for clicking these every day. But most of those who have enough money to be able to access the Internet also have enough to donate to these people out of their own money, and still have more than enough to live with. I will agree that the system of clicking every day is better than nothing, as it lets children who do not have the right to use their parents’ money on their own account and people who have some source which gives them an opportunity to reach the Internet free of charge. However, I think it is necessary for both people and the companies to work more for the world.
At least, now that you have read this article, you can go online from the computer room every afternoon or lunch break to give a hand to the environment and societies our society managed to damage. And also, in the future, you may be able to find an alternative plan, for the better.
117-2-31 Shifumi Nagase
As far as I see this system, it looks to me like an advertisement for each company, which is decorated with the idea “We help the community.” Really, donating 1 yen per click when they only get about 5000 clicks a weekday isn’t that much. If these companies really want to help the world or whatever, they should think of a more practical way. I don’t see why they would force people to click if they want donations to reach others. True, some people might find themselves so “helpful” for clicking these every day. But most of those who have enough money to be able to access the Internet also have enough to donate to these people out of their own money, and still have more than enough to live with. I will agree that the system of clicking every day is better than nothing, as it lets children who do not have the right to use their parents’ money on their own account and people who have some source which gives them an opportunity to reach the Internet free of charge. However, I think it is necessary for both people and the companies to work more for the world.
At least, now that you have read this article, you can go online from the computer room every afternoon or lunch break to give a hand to the environment and societies our society managed to damage. And also, in the future, you may be able to find an alternative plan, for the better.
117-2-31 Shifumi Nagase

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